Fixing Google Merchant Center Brand Issues with Supplemental Feeds
If you’re running a Squarespace e-commerce site and selling branded products (like trading cards, collectibles, or any resold goods), you’ve probably hit a frustrating wall: Squarespace automatically sets the brand attribute in Google Merchant Center to your site name. For my Topaz Cards store, this meant all Pokémon products showed “Topaz Cards” as the brand instead of “Pokemon” or “Bandai”, which contributed to GMC compliance issues. The problem? Google’s brand attribute policy requires the actual manufacturer or brand owner for products with clearly associated brands. Setting your store name when you’re a reseller violates their misrepresentation policy. The Solution: Supplemental Feeds Supplemental feeds let you override specific attributes from your primary feed without touching the Squarespace integration. Here’s how to set one up. Step 1: Enable Advanced Data Source Management This is the gotcha that most tutorials don’t mention. In GMC Next, supplemental fee...